When we saw several of our Parisian designers wearing chic sneakers, we asked “who” and heard Bensimon. The "La Tennis" - a 100% natural product that can be thrown in the washer and dryer - has been drifting around Paris for over 30 years and is now happily in-store. We love its practicality but are charmed by its “je ne sais quoi" (effortless elegance). Adored by celebrities, Brigitte Bardot and Jane Birkin were early adopters of these iconic tennis shoes.